The CMA has announced the new sports apparel partner to The Ultimate Human Race. CMA Chairperson, Cheryl Winn confirmed, at an official launch in Pietermaritzburg, that one of the country’s most popular sporting apparel retail brands, Mr Price Sport (mrpsport), has signed a three-year sponsorship agreement with the Comrades Marathon.


The Mr Price Group and mrpsport are not new to the sports sponsorship fraternity, having previously served as the Comrades Marathon’s Information Technology (IT) sponsor for 12 years and having also sponsored over 15 Comrades Marathon gold medallists through the mrpsport’s Maxed Elite running team. With the group’s diverse network of retail outlets across the country, Comrades athletes were able to enter the race with ease and efficiency.


Mr Price Group is a local brand that was started in Durban in 1985. Since its inception, the clothing, homeware and sports apparel retailer has grown nationally and internationally, with a network of over 1300 outlets in the Southern African Development Community (SADC) region.


Under the agreement, the  mrpsport division has positioned itself as the Comrades Marathon’s official sports apparel partner; as well as the licensing and merchandising partner for the event, with a technical and lifestyle range of Maxed running apparel and footwear, which will be launched in the build-up to this year’s Down Run on Sunday, 14th June 2020.


Starting with #Comrades2020, the three-year sponsorship will cover this year’s event as well as the 2021 Centenary Race and the 2022 edition.


Winn has welcomed mrpsport as a new CMA sponsor, saying, “It is with a huge sense of excitement that we conclude this sponsorship agreement with mrpsport and welcome them to the Comrades Marathon family.”


Winn adds, “We previously had a fantastic relationship with Mr Price when the group had very generously and ably sponsored our IT requirements and was committed to the success of The Ultimate Human Race. We are delighted to be working with them again and once again look forward to the passion, positivity and value they bring to the relationship. The CMA is immensely pleased to be associated with this KZN-based international retailer.”


CMA General Manager, Keletso Totlhanyo says, “From our interactions and engagements with the mrpsport team, we already know that we will work incredibly well together. Being proudly South African brands, both mrpsport and the Comrades Marathon understand the road-running domain and the needs of our runners. We welcome mrpsport as the official sports apparel partner to the Comrades Marathon.”


Head of Marketing at mrpsport, Dylan Cherry says, “It is a privilege to partner with The Comrades Marathon. This event is about passion and partnership; as mrpsport we share these values in developing our products and creating value”.


Cherry added, “This is an extraordinary opportunity for us at mrpsport to partner with the Comrades Marathon Association in creating exceptional Maxed sportswear and footwear product for the Comrades Marathon runners and supporter’s community.”