MARATHON QUEEN GERDA STEYN JOINS THE THIRSTI FAMILY AS OFFICIAL BRAND AMBASSADOR

11 April 2025 – THIRSTI, one of South Africa’s fastest-growing premium beverage brands, is proud to officially welcome record-breaking marathon star Gerda Steyn as an ambassador, deepening a partnership that celebrates performance, positivity, and peak hydration.

With THIRSTI already a Tier 1 sponsor of the Comrades Marathon, the partnership with Gerda – a Comrades champion and record holder – is a natural and powerful alignment of two forces built for endurance and excellence.

Known for her bubbly spirit, unwavering grit, and infectious energy, Gerda exemplifies values that THIRSTI stands for: high performance, constant self-improvement, and determination. Whether breaking records or sharing smiles, she is an extraordinary representative for the THIRSTI brand.

“We are absolutely thrilled to have Gerda as part of the THIRSTI family,” said Michelle Lillico, Head of Marketing for THIRSTI. “She is not only a phenomenal athlete, but also a truly remarkable person whose energy and authenticity resonate with people across the country. Her journey, her passion for pushing boundaries, and her dedication to staying hydrated and healthy makes her the perfect ambassador for our brand.”

As Gerda continues to inspire thousands on and off the road, her collaboration with THIRSTI will encourage South Africans to chase their goals – one stride, one sip at a time.
This partnership further strengthens THIRSTI’s presence in the world of sport and performance. Alongside Gerda, THIRSTI proudly supports the Comrades Marathon, Cricket SA, Blue Bulls Company, Sharks Rugby, SuperSport United, and recently welcomed rugby icon Cheslin Kolbe to its growing roster of elite ambassadors.

Together, Gerda and THIRSTI are on a mission to fuel ambition, celebrate wellness, and keep South Africans hydrated – from the start line to the finish.