FLORA'S HEARTFELT COMEBACK AT THE COMRADES MARATHON

Flora is proud to have returned as the official spread sponsor of the iconic Comrades Marathon in 2025. 

For all of us involved, The Comrades Marathon is more than a race. It is a test of human endurance, of resilience, and of grit. It is a celebration of the heart’s steadfast will to keep going even when the mind and body have nothing left to give.

This year’s Flora campaign, “Only the heart knows why”, was inspired by exactly this. It is a love letter to every runner who pushes past the pain, the early mornings, the cold baths, the aching muscles, and does it with heart. 

For that reason, our return as a brand sponsor is more than just a sponsorship. It is an alignment of values that speak to our collective mission to support heart health across the nation. 

So, to the runners who let their hearts lead, we salute you. You inspired a nation. To their families and fans, we thank you for the support and encouragement. And to all the volunteers and fellow sponsors, we thank you for making the weekend unforgettable. 

We can’t wait to be back next year. The road will call again, and the heart will surely answer.