COMRADES AND FLASH CONTINUE ON THE ROAD TOGETHER!
The Comrades Marathon Association (CMA) has reaffirmed its commitment to Flash Sponsorship as its exclusive commercial agent by putting pen to paper for a third contract renewal.
Mqondisi Ngcobo, the Chairperson of the CMA had this to say, “We value the great work of the Flash Sponsorship Team and look forward to working with them. Sponsorship is the fuel that drives ambitious dreams into reality and we could not be more pleased to partner with a team that understands the sponsorship industry and is committed to success.”
“The Comrades Marathon is an event of national importance” says Richard van der Schyff, Managing Director of Flash Sponsorship “and much like the Springboks and Bafana Bafana, it has the ability to impact national consciousness. It’s that important to us as a nation, to the local, and international running communities. For this reason, we are incredibly proud of our association with The Ultimate Human Race, and are both humbled and privileged to represent a giant of a brand in the market.”
“This will be our 6th year working with the Comrades and we are happy to continue the journey together. We put an enormous amount of work into the Comrades commercials which has resulted in an excellent set of partners, and I’d like to take this opportunity to thank the CMA Board for their continued commitment to Flash. Importantly, the camaraderie that we are seeing between the partners is something that we are very proud of and we believe that this bodes well for the future of the race”.
“Having weathered the Covid-19 storm and the aftermath of the pandemic we are confident that the race is firmly back on track. It’s a very exciting time for the Comrades Marathon,” continues van der Schyff “with the appointment of Ann Ashworth, elite runner and previous Comrades winner, as the new Race & Operations Manager. The winds of change are blowing through the corridors of the Association. Runners and running enthusiasts can expect great things from the 2024 race onwards as we build towards the 100th running of the race in 2027, which promises to be the greatest Comrades Marathon of all time.”
“By getting the basics right, from ensuring a fantastic runners experience, to bringing Africa’s largest sporting Expo to Durban, focusing on the Elite race and with a redesigned, modernized finish at the Hollywoodbets Scottsville Racecourse in Pietermaritzburg for the 97th edition of the Comrades Marathon, next year’s race is eagerly anticipated since the last Up Run nearly five years ago”.
“This, in addition to SuperSport’s start to finish coverage on all platforms, represents excellent commercial value and opportunity for brands to associate with the world’s oldest and largest ultramarathon. Aligned to health, wellness and comradeship we are seeing an increase in brands’ interest in road running. And all roads lead to the Comrades Marathon, the most aspirational of all.”
